Gymshark: Growth Engine

1. “Gymshark Growth Engine”
→ Simple, bold, and aspirational. It feels like a branded internal system.
💡 Tone: “We helped Gymshark visualize how attention turns into growth.”

2. “E-commerce Performance Suite: Gymshark Edition”
→ Great for a portfolio piece under “Our Work” — implies a reusable framework adapted for Gymshark.

3. “The Gymshark Analytics Story”
→ Works beautifully if you want to position your work as storytelling-driven analytics, not just dashboards.

Recommended (for your tone):
🦈 “Gymshark Growth Engine” — A Data Storytelling Dashboard for E-Commerce Performance

It sounds elite, brand-coded, and signals both analytical depth and design finesse.

🧱 SECTION 2: HOW TO BREAK IT DOWN (OUR WORK STRUCTURE)

When you showcase this in the “Our Work” section, think of it like a case-study narrative, not a data dump.
Use a 4-part flow that mirrors how agencies like Playground, Canny, or Northstar Analytics tell stories.

⚙️ 1. The Challenge

Paint the business context.
Show that you understand the problem, not just the visuals.

The Challenge:
E-commerce giants like Gymshark manage millions in monthly sales and paid traffic.
But scaling performance means seeing the full story — not just isolated metrics.
They needed a way to connect marketing efficiency, on-site behavior, and customer lifetime value in one cohesive view.

📊 2. The Solution

Introduce your dashboard as the strategic system that ties it all together.

The Solution:
We built a multi-page Looker Studio dashboard — the Gymshark Growth Engine — to visualize performance from acquisition to retention.
Each page connects real-world data to brand storytelling:

Page 1: Executive Overview (the “heartbeat”)

Page 2: Acquisition & Paid Media Efficiency

Page 3: Conversion & Site Behavior

Page 4: Retention & Customer Value

💡 Design hook: “Built to look and feel like Gymshark — bold, minimal, and energetic.”

🎨 3. The Design & Storytelling

Show how you combined design + analytics — this is your unique value.

Design Approach:
Every visual was brand-coded using Gymshark’s typography and color palette.
Instead of generic charts, we built story-driven visuals: performance funnels, retention heatmaps, and product insights that make data feel alive.
The visuals aren’t just informative — they communicate movement, growth, and brand identity.

📸 Include a few cropped dashboard previews side-by-side (Page 1 → Page 4).

💡 4. The Impact / Results

Even if it’s a concept piece, write this as if you delivered it to a client.
Focus on the clarity, alignment, and decision-making value the dashboard offers.

The Impact:
The dashboard reveals where to scale paid media, how to fix CRO bottlenecks, and which products drive repeat loyalty.
By uniting marketing, UX, and retention in one visual story, it transforms data into a decision-making engine.