Represent: From Hype to Habit

OBJECTIVE

To design a full-funnel ecommerce performance dashboard that captures the entire lifecycle of hype-driven fashion — from campaign momentum to customer loyalty.

THE CHALLENGE

Represent runs fast, high-intensity drops that sell out in hours.
The challenge was to transform this chaotic burst of activity into a clear, data-driven story that leaders could use to optimize:

• Campaign timing

• Conversion experience

• Long-term customer value

THE SOLUTION

We built a 4-page brand-coded dashboard designed around storytelling flow:

1. Page 1 – Momentum of the Drop
   High-level growth pulse across revenue, traffic, and geography.

2. Page 2 – The Power of Scarcity
   Drop-level and influencer-driven campaign analytics.

3. Page 3 – From Hype to Checkout
   Conversion funnel, on-site experience, and CRO insights.

4. Page 4 – Community Over Customers
   Retention, LTV, and community engagement performance.

THE OUTCOME

Represent gained a clear performance narrative showing:

• 34% YoY revenue growth

• Influencer-led campaigns driving 11× ROAS

• 3.6% site conversion rate with $12.8M quarterly revenue

• 48% repeat purchase within 60 days

The dashboard became a living performance report — used to align marketing, ecommerce, and creative teams on where the brand was winning and leaking value.

VISUAL STYLE

Luxury dark aesthetic
🖤 Jet black with gold accents
🩶 Clean Helvetica / Satoshi typography
⚡ Fashion editorial meets performance analytics

WHAT THIS PROJECT SHOWS

✅ Brand-coded design execution
✅ Realistic ecommerce storytelling
✅ Deep data synthesis across marketing, CRO, and retention
✅ The balance of beauty and business logic