Fenty Beauty: From Inclusivity to Identity
CHAPTER 1 — Global Growth
📊 “Inclusivity Drives Expansion”
Visual: Page 1 (Executive Overview)
Key insight: “Fenty’s inclusivity strategy translated into 34% YoY global growth.”
Mini text: highlight global performance and regional scaling.
CHAPTER 2 — Product Diversity
💄 “Every Shade Has an Audience”
Visual: Page 2 (Product Performance + shade-level data preview)
Key insight: “Fenty’s diverse shade range converted identity into demand.”
Include a quote-style line: ‘Data that proves representation sells.’
CHAPTER 3 — Cultural Influence
📣 “Authenticity at Scale”
Visual: Page 3 (Marketing & Influencer Impact)
Key insight: “When Rihanna speaks, data listens. Fenty’s organic reach exceeds paid.”
Short blurb: emphasize influencer ROI, sentiment uplift, and virality.
CHAPTER 4 — Customer Belonging
💎 “Loyalty Built on Identity”
Visual: Page 4 (Customer Insights & Retention v2)
Key insight: “Fenty doesn’t chase loyalty — it cultivates identity.”
Emotional copy: “The data shows what the culture already knows — belonging drives retention.”
FINAL SECTION — The Takeaway
✨ “Representation, Visualized.”
Include the Case Study Summary visual here.
Add CTA: “See how we turn brand purpose into measurable performance.”
Optional secondary CTA: “View more stories →”
