Who We Are.

Playfield Analytics is a consultancy built for publishers and studios who want more than hype. Founded by data analysts with experience at global brands, we specialize in showing you exactly which influencers, ads, and channels drive results — and which don’t.

Our mission is simple: help game companies cut wasted spend, reinvest in what works, and launch with confidence.

Our Tools.

Our Process.

  • See which ads, influencers, and channels actually drive wishlists, downloads, and sales. We overlay campaign spend with store data to show you where your budget works — and where it’s wasted.

  • Understand what players are really saying. We analyze reviews, comments, and social chatter across Steam, YouTube, Reddit, and Twitter to highlight risks and opportunities.

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  • Stop drowning in raw data. We deliver clean, visual dashboards showing ROI, channel efficiency, and sentiment trends — so your team can make decisions with confidence.

Our Work.