Octopus Energy: Powering Insight Through Data Storytelling

We partnered with Octopus Energy to reimagine how operational and sustainability data could be communicated through storytelling dashboards. The goal was to blend clarity, creativity, and analytics - making energy data visually engaging and insight-led.

The Challenge

Traditional energy dashboards focus heavily on numbers but fail to connect them to real-world progress. We wanted to design something that reflected Octopus Energy’s brand — bold, modern, and human-centered — while still maintaining analytical depth and performance transparency.

The Solution

Executive Overview - High-level KPIs showing grid uptime, renewable share, and customer growth.

Energy Source & Grid Stability - Operational performance and energy source mix with real-time reliability tracking.

Customer Insights & Billing - How Octopus Energy maintains trust and retention through transparent billing and CSAT metrics.

Sustainability & Future Outlook - Visualizing the road to net-zero through CO₂ reduction and investment growth.

Regional Impact & Case Studies - Community-focused impact showing local renewable success stories and social outcomes.

Outcome / Results

The result is a complete data storytelling system that connects performance, people, and planet. Designed in Octopus Energy’s brand language, it transforms complex metrics into a story that builds trust, inspires investors, and empowers teams to act on insight - not just observe it.